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29 Apr 2025

Intro slide

Professor Ian Walker, Motornormativity

Ian Walker, Professor of Environmental Psychology at Swansea University describes his latest research update with Marco te Brömmelstroet into Motonormativity, the psychology that tricks society into giving cars a unique free pass that is denied to cyclists or everything else.  

He demonstrates the cognitive bias of motoring as 'the norm', the default mode of travel.  The public forgives and fails to question its enormous downsides, and finds it difficult to envision any form of change. 

00:00 Active Travel news from around the country and beyond

15:20 Professor Ian Walker on Motonormativity.

51:38 Mark Philpott, the Ranty Highwayman, on The Good, The Bad and The Interesting of "Dutch Hills" - i.e. Bridges - and some great Dutch examples of design for cycling and walking.

60:50 Extra bonus: Floating bus stops - first take on the House of Lords debate on whether they discriminate against the blind and should be banned next to cycling infrastructure.

From the chat!

Coming Events:

Mon 12-May: Webinar 'How to Start a Bike Bus' 

Wed 15-May: 2025 Conference on National Vision Zero & 20's Plenty , Liverpool!

Some great links: 

Ian Walker's new paper: Why do cars get a free ride? The social-ecological roots of motonormativity

GCN brilliant video - Carspiracy on Motornativity.

GCN brilliant video on Induced Demand

Winchester Mass Ride/Kidicall Mass on BBC, 630 riders - is this a record?

Video of 2024 20’s Plenty Online Conference: Delivering 20mph

Lords rejection of ban on floating bus stops

Telraam, a citizen-powered solution for collecting traffic data. 

Great Ormond Street's Healing City envisioning healthier streets

BikeShare schemes with Mark Strong on Active Travel Café.

Session recording
  • Behaviour change
  • Lobbying
  • Road traffic reduction
  • Ranty Highwayman
  • Dutch cycling

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