In the News: Cycling insurers are suddenly requiring helmets and hi-vis, which will have a massive impact on many cycling groups and campaign events.
Dr Ian Greenwood shares his research into the long-term trends and major causes of road casualties and outlines the implications for policy and campaigning. In the last 15 years, we've barely moved forward. Politicians have focussed on what's acceptable, not what's effective, even though the evidence hasn't changed. He proposes better language for framing road safety discussions, a strategy for reducing road deaths, and Graduated Driving Licences for new drivers (among other things).
And Ranty Highwayman gives a brief tour of the Dutch campaign STOP DE KINDERMOORD ("Stop the child murder”), and how over 30 or 40 years they've evolved it into Sustainable Safety, to create a Road Environment where People on Foot and on Bikes are as Safe as People in Cars.